Here we have some of the Midnight Magic dolls for this year, via Family Dollar, which come sporting tattered 'ballgown' style dresses. I'm assuming that this is in response to the EAH Thronecoming dolls. The packaging on the MM dolls has upgraded too. The graphics look much sharper than in years past, and have nice artwork of the characters. They still have the same blow molded Ugg-knockoff shoes, though.
They also had legit MH goodies, such as these "Scary Cute Figures". Draculaura, Frankie or Clawdeen are $5 each, and come with a figure of their pet. Count Fabulous is almost as big as the figure that came with the first Draculaura doll!
I was actually carrying one of these around until I saw THESE:
MINI DOLLS! Sorry MH, but I've been wanting mini monsters and for $3, I'm gonna get one.
So there you have it. $3 worth of mini doll entertainment? I think so. The clothes are cheaply made at best, but the fact that the tiny shoes actually fit (and stay on!) is a bonus. There aren't any actual mini Monster High dolls out unless you count the pens from a couple of years ago. (And I don't!) These little dolls are cheap, but they're also cheap enough that you can get all four without spending $20. Getting extra one piece outfits and shoes just sweetens the deal, and considering that they can wear other mini doll outfits it won't be hard to give them a wardrobe upgrade.
I do wish that the legs were even so you could stand or sit them down more easily, though.
Still cute, though! Let's see Mattel get some real MH minis or even smaller characters on the market now!
Edit: Forgot to mention I found these dolls at Family Dollar! Sorry for the confusion!